Hi, I'm Dan Richards

Leadership coach · Founder · Creator of Cut Through Clarity

 This is my Story

I left school early. No grand plan — just a willingness to work.

That work took me to Coca-Cola, where I spent the best part of a decade leading teams and was named youngest District Sales Manager of the Year at 25. Then I backed myself and built D-STILL, a drinkware brand, from nothing — alongside my business partner and mate, Simon.

We built something real. Then I lost Simon, suddenly. Not long after, I closed the company.

From the outside, I'd been winning. Inside, I was running on empty...giving my best energy to the business and the leftovers to the people who mattered most. When that chapter ended, I had to face how little of me was left for them.

The turning point wasn't a strategy. It was a trip to Bali with my wife Markie and our son Jett, to reconnect with what actually matters. That's where Cut Through Clarity started — not as something to sell, but as the system I needed to rebuild my own life around the right things.

That's what I coach now. Not balance — integration. Not working harder — getting clear. I help leaders win at work without losing their health, their family, or themselves.

And I'm not done with it either. I still catch myself slipping into old habits. The difference now is I know what matters, and I've got a system that pulls me back. That's the work — I just do it alongside you.